5 Powerful Tips For An Effective Moving Company Branding Strategy
Moving company branding is not any different than branding for any other company. But as movers, we have difficulties to overcome that many businesses don't have.
The biggest one we have to overcome is the fact is we are operators, not branding specialists.
We can load a truck but marketing and branding can be a foreign language to us.You can read or watch YouTube videos on branding all day, and while they'll give good advice, a complete and effective moving company branding strategy isn't be in those videos or books.
I have been a hard knocks pupil of branding for the last 10 years and I still have so much to learn. But I have distilled 5 effective tips in how to brand your moving company.
While not foolproof it will get the job done.
5 Branding Tips:
The first tip is your message.
What is it that you want to communicate? Do you wish to communicate that you are dependable, loyal, trustworthy, playful...what?
Second, once you figure that out then decide what are the best colors that will communicate that message.I suggest you pick two contrasting colors and go well with each other.
For example, if you want to communicate dependableness and you choose an elephant as your mascot. What colors would you choose? I would go with gray and then maybe a red to contrast it.
Next are your name and logo.
What is going to communicate your message the best? Remember we're trying to visually communicate your message.
In our example, that would be dependableness for which we have chosen an elephant. So our logo would be gray and red with and elephant as it's icon.
Lastly, we have to distribute that message.
So everywhere a customer is going to see you you have to keep the message standard in all mediums.That means the same colors, the same logo, the same name everywhere and anywhere.